Clients
Experienced Analytics Lead with over 3 years of expertise in data-driven strategy, user behavior analysis, and cross-platform marketing optimization. Skilled in tools like Google BigQuery, Looker Studio, and Optimizely to deliver actionable insights that drive business growth.
Experience
04/2025 - Present
Analytics Lead - High Tide Inc.
Led cross-functional analytics strategy and execution to drive business decisions and performance optimization.
09/2022 - 03/2025
Analytics Consultant - Cengage
Delivered conversion-boosting A/B testing, automated reporting, and optimized ad campaigns through advanced analytics tools.
10/2022 - 12/2023
Senior Analytics Developer - DataVinci Analytics Agency
Provided data-driven insights and solutions, increasing client ROI through strategic analysis, automation, and dashboard development.
Education
2017 - 2021
MSIT - Delhi
B Tech. with 8.45 CGPA from Maharaja Surajmal Institute of Technology, Janakpuri, Delhi.
2016 - 2017
St. Paul's School - New Delhi
Completed 12th standard with 94% from St. Paul's School, Hauz Khas, New Delhi.
Knowledge
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Google Analytics 4
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Google Tag Manager
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BigQuery
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GCP
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Google Ads
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Optimizely
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SQL
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Python
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CRO
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JavaScript
Interests
Football
Huge supporter of Borussia Dortmund and German National Football Team.
Surfing
Usually searching for news updates or new content to stream.
Gaming
Pro player in FIFA, CS:GO and Battlefield.
Adventure
Love to visit new places and explore different cultures.